A Business Continuity Plan (BCP) is one of those things that are easy to overlook until disaster strikes and a company is left to spitball its way to recovery. Or worse, the business simply collapses due to a lack of preparedness and planning. Yes, that is the...

An expression specific to the entrepreneurial world and which describes the success (or not) of a company. Anyone who has a project must evaluate it beforehand to check the feasibility of its creation. Once the company is physically created, it is imperative that the...

Are you ready to open your business? I imagine that you have worked hard and you have everything organized, but there is still one small detail missing.... which is not so small. Put a price on your products! How to do it? What do I have to consider when setting a...

A business plan is a written description of the future of your business. A document that explains what you are going to do to make your company profitable and how you have to do it. Normally when a business idea arises you know what resources and capabilities you have...

Branding is the comprehensive process of identifying your business in a strategic way and then embedding that branding in everything you do. And “everything” means so much more than just designing a fancy logo or splashing a tagline on your business cards. Your...

The illustrations are shocking. Renderings of the coastal waters of what should be the busiest seaports in the world. Maritime maps crowded with hundreds, if not thousands, of colorful pinpoints. Each dot representing a cargo ship, almost certainly full of goods,...

You are a business owner. You work relentlessly to take care of your customers and grow your company. You think you are doing pretty well, but you keep reading articles about the importance of being an innovator in your business. “An innovator? Hah! That’s not me,”...

Generation Z. They are the Zoomers. Born between 1997 and 2012, this collective group of young people is poised to change nearly everything you know about employee acquisition and retention. While Zoomers are a collective of dynamic individuals each with their own...

Small business owners are tasked with wearing many hats, most of which lie somewhere beyond their natural wheelhouse. But to run a successful business, it is imperative to not just be an expert in your specific field, but also be a strong student in the business of...

As a business owner, you have certainly heard it said before. Hope is not a business strategy. The assertion is mostly true. Crossing one’s fingers and wishing for the best will simply never move the needle forward, in good times nor in bad.  But I would argue that...